CNC Sesc Senac Booth, Rio+20

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Rio+20, Pier Mauá


During the Rio+20 conference, the CNC – SESC – SENAC Booth introduced these important Brazilian institutions in an entirely innovative way. An eco-friendly exhibition room invites the public to visit and interact, by employing natural materials and new technologies in line with the modern sustainability indicators for event development: low carbon emissions, use of renewable tree resources, less energy consumption, and minimum environmental impact.

The structure consists of a geodesic bamboo-and-canvas dome, which represents SESC Pantanal Butterfly Zoo, the institution’s ecologic resort. Here it is used as a meeting room, lounge and buffet. At the center, porches for a wide-extent visual communication support the laminated bamboo-lined roof, which shelters an exhibition, a lecture and workshop environment, environmental awareness activities, a media center and a bookstore of Editora SENAC.

Under a 200 m² venue, CNC enhances its mission towards social development with environmental responsibility by turning words into action and using design as a tool for social transformation, economic development and environmental conservation, and exhibiting brand-new sustainable models on social and corporate action.

Hand-manufactured from floor to lighting, the Stand was planned in detail in order to create environments for contact, coexistence and experience exchange. Installed at Armazém 1 of Pier Mauá during the 12 days of the Rio+20 conference in Rio de Janeiro, the stand provided quality programming and entertainment for a public of about 50,000 people.

Sustainability Indicators:

The structure uses bamboos cultivated in plantations in the States of Rio de Janeiro, São Paulo and Minas Gerais. Bamboo is a lightweight renewable, tough, fast-growing construction material. Production is local (within a radius of 600 km) and uses environment and labor healthy processes. The selection of material in nature, as well as curing, smoking and drying of bamboo culms, are thoroughly carried out in order to obtain the vegetal steel. Zero residues: bamboo segments are durable and can be reused in new assemblies. The flooring was made of certified wood and MDF covering, which were reused after the event.

Pre-fabricated construction elements installed by specialized technical experts without using electrical machinery on site. Low-residue, silent and no-dust assembly, allowing disassembling and reuse. Use of fitting connections and tied-up bamboos for a self-supporting performance construction. The complete structure and infrastructure + equipment weigh approx. 3 tons.

RGB LED-based Lighting with 85% less energy consumption than incandescent lamps.

Billboards and banners made of recycled PET and printed with high-resolution digital stamping. Textile liners in raw cotton and recycled cotton + PET.

In the city of Paty do Alferes in the State of Rio de Janeiro, Bambutec has a dedicated 12-hectare farm for cultivation of native bamboos, trees and palms. The land has water sources and a forest under recomposition through eco-friendly agricultural production and management techniques.